About me

Hoang Anh Nguyen

Product Designer | Meme Lover

Hey there! I'm a Vietnamese-born designer who lives a freestyle life and is passionate about digital product design.

With 6 years of hands-on experience in digital products, my primary aim as a product designer is to craft solutions that seamlessly merge customer desirability, business viability, and technical feasibility.

View resume ︎︎︎

Skill sets

• Attend usability testing regularly and participate in active testing, reviewing and interpreting basic survey results, collecting data, and gleaning basic insights.
• Observe users in action and can articulate behaviors. Understand the core variables of usability testing (discoverability, learnability, orientation, comprehension, task success, satisfaction).
• Support team members and leads the creation, application, and synthesis of qual and quantitative research.

• Create design hypotheses and testing scenarios for the usability tests.
• Create basic user storyboards based on research and personas.
• Create empathy maps and other basic forms of user need analysis.
• Create screen flows that clearly and exhaustively communicate the feature and its use cases.
• Host or participate in ideation workshops.
• Plan and facilitate design workshops with the squad at every stage of the design thinking and delivery process.

• Understand the formal elements of design and can collaborate with other designers with sensitivity to these.
• Make design choices that support visual hierarchy, clarity, brand values, and emotion.
• Create UI, layouts, and presentations that are well-balanced, aesthetically pleasing, and simple to use and understand.

• Create high-fidelity prototyping, micro-interaction design, and animation (including code output in tools such as Lottie).

• Understand core UX copy principles and collaborates on the creation of clear and concise copy for our users.
• Create testable copy for prototypes and customer tests. Work with UX researchers to create and respond to IA testing and prototyping (card sorting and tree testing).

Education

• Hanoi Foreign Trade University - Business Administration (2012-2016)
  
• UX Mentorship Program: Product Design Project (2020)︎︎︎
• IBM Enterprise Design thinking Courses: Practitioner & Co-Creator Level (2021)︎︎︎
• Shift Nudge: Advanced UI Design Course (2022)︎︎︎
• Growth Design: Use Psychology To Build Better Products (2023)︎︎︎